Note: The following email copy was used by Yogi Surprise, but unfortunately I didn’t keep the originial emails, so the email templates you see below are mockups I made myself.
Challenge Announcement Email
Subject Line: Join us for Earth Day? Details inside…
Welcome Email
Subject Line: Our challenge starts soon!
Day 1 Challenge Email
Subject Line: Feeling disconnected from nature?
Day 2 Challenge Email
Subject Line: What can you refuse to waste?
Day 3 Challenge Email
Subject Line: Do you know how big your carbon footprint is?
Day 4 Challenge Email
Subject Line: Before you toss it, can you reuse it?
Day 5 Challenge Email
Subject Line: Is it trash, or is it recyclable?
Day 6 Challenge Email
Subject Line: How much energy are you really using?
Day 7 Challenge Email
Subject Line: Where does your food come from?
Final Thank You Email
Subject Line: You helped make a difference in our environment!
