tentree: News-Style Advertorial

tentree is an online retailer of sustainable and ethically made clothing. For every item sold, 10 trees are planted (hence the brand name, tentree).

In response to the global pandemic in early 2020, the company came out with a 3-pack of sustainably produced face masks.

As a fan and customer of the company myself, I decided to take this as a unique opportunity to create a timely, news-style advertorial piece as a spec ad to promote the masks.

The goal was create awareness of how the surge in mask use was impacting both the planet and people, so I focused on educating readers by sharing relevant facts and research about disposable masks versus cloth masks.

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