Organic Authority: Interview-Style Advertorial With Two LA-Based NDs
Organic Authority is a leading online publication in alternative health.
Nutrient IV therapy was an emerging trend (especially in the LA area) among health conscious individuals, so the editor-in-chief put me in touch with two LA-based naturpathic doctors who were offering this new form of therapy to interview them about it.
Since it was such a new wellness trend, we assumed that readers were mostly unaware it even existed.
The goal of this piece was educate health conscious individuals about the trend and move them up the awareness ladder by focusing on answering the most basic questions—what it was, how it worked, benefits, and cost—before promoting each ND’s clinic at the very end.
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