Natura Soy: ‘About Us’ Web Page

Natura Soy is an Alberta-based online retailer and wholesaler of all-natural soy candles.

The original copy for the site’s About Us page eas extremely abrupt to tell readers everything it could about its eco-friendly products and business practices, using all caps to overly emphaisze words like BIODEGRADEABLE and LEAD FREE.

The overall message came off as a bit “in your face” and appeared slightly disorganized.

What Natura Soy really needed was an About Us page with a warm and soothing tone to match the qualities of its brand—luxurious, eco-conscious, healing.

I used story-based copywriting to integrate the company’s artisian roots with its Earth-first values. 

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