Mental Health Content Strategy & Production — 200+ Articles, Zero Compliance Issues, 4+ Years
Overview:
A mental health platform connecting patients with providers. I’ve served as their dedicated content writer since before launch, creating research-backed articles on mental health topics, treatment options, and wellness strategies.
My Role:
Part of a 4-person content team, I collaborate on strategy and handle all research and writing. 100+ articles published with zero compliance issues over 4+ years.
Results:
Since streamlining to our current content team structure, we’ve achieved significant organic growth:
- 5x visibility increase across tracked keywords
- 95 keywords ranking in top 3 positions (+578%)
- 130 keywords in top 10 (+261%)
- Consistently outranking major competitors
Process Highlights:
- Weekly strategy collaboration with content production manager
- Deep research using peer-reviewed sources
- SEO optimization for discoverability
- Content passes medical review on first draft
- Consistent monthly delivery since pre-launch