Mental Health Content Strategy & Production — 200+ Articles, Zero Compliance Issues, 4+ Years

Overview:

A mental health platform connecting patients with providers. I’ve served as their dedicated content writer since before launch, creating research-backed articles on mental health topics, treatment options, and wellness strategies.

My Role:

Part of a 4-person content team, I collaborate on strategy and handle all research and writing. 100+ articles published with zero compliance issues over 4+ years.

Results:

Since streamlining to our current content team structure, we’ve achieved significant organic growth:

  • 5x visibility increase across tracked keywords
  • 95 keywords ranking in top 3 positions (+578%)
  • 130 keywords in top 10 (+261%)
  • Consistently outranking major competitors

Process Highlights:

  • Weekly strategy collaboration with content production manager
  • Deep research using peer-reviewed sources
  • SEO optimization for discoverability
  • Content passes medical review on first draft
  • Consistent monthly delivery since pre-launch